A VERRI History

In 1972 Leonardo Brugognone, a Sicilian-born businessman, brought up amidst textiles and fashion, decided to open the first Verri boutique in Milan, entirely dedicated to men.  After just a few years, due to the desire to meet the needs of an increasingly demanding clientèle, Verri was renowned for its ability to unite elegance, quality and creativity in a single collection. In 1978, after the brand launched its first publicity campaign, Verri began to enter the overseas markets with great success. In the following year Verri was present on the catwalks of the Milanese fashion parades with a simple but very high quality collection. The philosophy of the product was characterised by elegance without constraints and clothes of extremely high quality which could, however, be worn at any time and in any place.

At the end of the 1980s the Verri style was chosen by Paramount Pictures to create the look and the clothes for Al Pacino, Andy Garcia and Chazz Palminteri in the last episode of The Godfather trilogy by Francis Ford Coppola presented in cinemas in 1990. It was also selected for Don Johnson in the Miami Vice television series.

Always suitable for the majority, embracing everyone with its acquired experience and history in collections distinguished by quality tailoring with an eye to the future. For more than 35 years it has become the reference point for all those men who wish to create an impression with simplicity united with originality. Verri is total elegance and comfort, thus creating clothes to be worn indiscriminately in any situation or moment, with quality materials used, bringing style and design.

Now Carried at ELSWORTH.